Wedding season has come again. By now, if you are a catering company you are probably done talking to brides and booking their weddings. Now it is time to fill their events with wonderful food that tastes and looks great. Getting though wedding season can be hard on any wedding-related business, but especially hard on catering companies. Employee turnover can get high, margins can be low, clients may be hard to deal with, and pulling off so many events can be quite an undertaking. Here are a few tips to help you prepare and get through the upcoming wedding season.
- Revamp the menu
- Stock up on the equipment
- Hire your help early
- Be a forward thinker
Trends come and go and if you do not keep up with them, brides will look for other service providers. Make a few changes to your menu to offer new options that your brides will find unique and memorable. You can also try new presentations to proven favorites.
During wedding season, you are likely to be catering more events on one day than any other time of the year. Make sure you purchase the required equipment weeks before things get busy. Check old equipment to see what needs to be replaced. Look for new supplies to keep up with the trends. Look at your new menu items and anticipate what you will need to serve them.
Your staff is your most important asset in the food service industry. Hire your staff early so that you are able to train them sufficiently before times get crazy. Waiting too long can result in poor performance that will directly influence customer satisfaction. Having a well-oiled machine once wedding season comes along will make the spring and summer much smoother and more enjoyable.
Anticipation is the name of the game. Look forward and plan for not only the wedding season, but also to afterward. You may want to plan a vacation for when the busy season is over. Brainstorm ways to maintain sales through the slow months before holiday parties start booking.
We hope our tips are helpful when preparing for any busy season for your business. If you need some catering equipment, visit us at our online Discount Restaurant Supply Store.
