When running a bar, it's important to ensure that perennial favorites are always available. From Long Island iced teas to rum-and-cokes, it pays to give customers what they want. At the same time, you don't want your drink menu to become stagnant. From time to time, it's smart to introduce new drinks into a bar menu.
The question, though, is how to do so effectively, efficiently and profitably? A few tips to keep in mind include:
Stay on Top of Current Trends - This doesn't always have to be true, but you'll mostly want whichever new drinks you offer to be informed by current fads and trends. When people hear that you're serving drinks that are inspired by local, on-site, organic ingredients, for instance, your new offerings are far more likely to be met with enthusiasm. They might even help generate buzz for your establishment, and what could be better than that? Don't just look for drink-related fads, either. If there's a summer blockbuster that's on everyone's lips, for instance, try coming up with new drinks that relate to it in some way.
Consider Customer Feedback - From time to time, check in with your bartenders to see what people are saying about the drink selection. There are sure to be at least a few comments or criticisms that pop up again and again. Perhaps a regular is disappointed that you don't offer his favorite martini, for instance, or maybe another customer has expressed interest in a particular craft beer that you've never carried. By introducing items that people have been clamoring for, you're more likely to hit the ground running with your new drinks.
Generate Excitement with Pairings - A great way to raise awareness about new drinks is by creating food-drink pairings and having the wait staff promote them. Of course, this only works if you run a restaurant and bar that can accommodate food and drink pairings.
Keep the Season in Mind - A new season is a great time to introduce new drinks. For example, when summer rolls around, look for fresh, light, fruity drinks to add to the menu. There are summer beers and winter beers too, and it's easier to promote them when the timing is right.
Have Your Staff Promote New Drinks - Finally, train your bartenders and wait staff to promote new drinks. Ideally, they should be able to sample the drinks themselves so they can offer first-hand, authentic descriptions to customers.
In addition to these tips, make sure you have the supplies you need to make and serve your new drinks correctly. Need a new utensil to get the job done? Check out our store for great deals on bar supplies! Once you’ve decided on new drinks for your menu, be sure to train your bartenders to ensure that they make spectacular drink creations every time. With these points in mind, integrating new drinks into your bar menu should be a snap!
Do you have any sure-fire tips for adding new drinks to your menu? Let us know in the comments below!